Oeste Cartagena
From sea to mountain, from paths to people — a brand that maps the spirit of Cartagena’s West.
2024
Client
Ayuntamiento de Cartagena
The identity was built to reflect this richness, drawing from maps, coordinates, and cartographic language to create a visual system that feels both authentic and adaptable.
Goal
The goal was clear: put the western side of Cartagena on the map.
A diverse territory defined by sea, mountains, and natural routes needed a visual identity capable of capturing its singular character. The challenge was to translate this complexity into a coherent design system that could adapt across different formats while remaining true to the essence of the land.
Result
A flexible identity inspired by maps, coordinates, and the language of cartography.
From the color palette to the website structure, every design decision was made to highlight the uniqueness of the area and its connection with the landscape. The result is a brand that is clear, adaptable, and firmly rooted in the identity of Cartagena’s West.
